Brand Development
Brand identity, product selection, positioning and commercial preparation for consumer categories.
GROUP ACTIVITIES
Areas of activity.
Brand development, product sourcing, international trade and market operations form the main areas of MLG activity.
01AREAS OF ACTIVITY
Four areas of activity.
Market Development
Market assessment, distribution relationships and commercial channels for selected products.
International Trade
Supplier sourcing, commercial terms and import/export coordination between origin and destination markets.
Operations
Documentation, logistics coordination and local distribution arrangements according to project requirements.
02OPERATING METHOD
Project organisation.
01
Scope
Define product specifications, target market and commercial requirements.
02
Sourcing
Review suppliers, samples, commercial terms and supply conditions.
03
Market entry
Determine import requirements and suitable distribution channels.
04
Coordination
Arrange operational follow-up and responsibilities between the parties involved.